Summer doesn’t have to be your slow season! Join That Flower Feeling on May 21 for their 2026 Mid-Year State of the Union webinar, “Beyond the Bouquet: A 30-Day Social Sprint to Stop the Summer Slump,” and leave with a clear, data-backed plan to keep flowers top-of-mind all season long.
In this 60-minute live session, you’ll:
• Get the latest “State of That Flower Feeling” update and what their new standalone 501(c)(6) status means for the floral industry.
• See the Midland–Odessa “Texas Blueprint” results, including a 10.59% sales lift and an 8.9% increase in search intent, and learn how to apply these insights in your local market.
• Learn how to build an “organic edge” using the Just Add Flowers campaign, current analytics across TikTok, Meta, and Pinterest, and a simple 5-pillar content rotation (Gift Giving, Self Care, Mindfulness, Home Décor, Just Because).
• Watch an activation masterclass featuring the June 30-Day Social Sprint calendar, a live social scheduling demo, and tips for using pre-written captions, assets, and customizable templates.
• Join an industry town hall and Q&A focused on real-world implementation, investment in national floral marketing, and how to leverage the campaign toolkit with your staff.
Attendees will receive:
• The “June in 60 Minutes” Social Sprint: 12 ready-to-go captions and a 30-day social schedule you can plug into your channels immediately.
• The “Texas Blueprint” PDF: a concise guide to replicating the documented 10.59% lift in your own market.
This event is ideal for florists, wholesalers, growers, and allied partners who want ready-made content, proven strategy, and a national campaign they can localize with their own brand.
Speakers:
• Vanessa Leite, Executive Director, That Flower Feeling
• Chris Drummond, Board Chair, That Flower Feeling
• Lisa Nason, Board/Marketing Committee Chair, That Flower Feeling
• Christopher Lewis, Creative Director, That Flower Feeling
• Karen Oie, Board/Development Committee Chair, That Flower Feeling
• Oscar Fernandez, Board Member, That Flower Feeling
