The roots of our brand
When Charles Jennings started a wholesale floral supply business in the state of Vermont in 1982, he intended to name the fledgling company Green Mountain Floral Supply. However, at the moment of registering the business he submitted the paperwork with the name Green Mountain Florist Supply. Intentional? Inadvertent? We’ll never know. But through forty years of doing business many of our customers, and even some of our employees, have referred to our company using the floral instead of florist iteration of our name.
Growing strong and looking ahead
Fast forward to 2023. With the COVID-19 pandemic in our rear-view mirror, we are looking ahead to the future of the floral industry with a brand-new name and brand-new image. Our new name and logo honor the roots of our company by giving a nod to a historical logo we used over 30 years ago, while also incorporating a name that represents what our business is today.
Green Mountain Floral Supply has grown to become the Northeast’s largest purveyor of fresh cut flowers and floral supply products, as well as establishing itself as a pillar in the floral industry. As we embark on this new chapter, we’re excited about the possibilities ahead and feel our new name and logo provide a fresh canvas for us to develop innovative solutions and further elevate the art of floral design.
A new website coming soon
As part of our brand freshening, we are currently in the process of building a whole new website. The new site will incorporate a range of helpful new information and functionality that we’re excited to share with you soon — and we’ll continue to fill it with increasing value to our customers over time. In the meantime, we’ve outfitted our existing website with our new logo and branding.
Gratitude to our customers
We extend our heartfelt gratitude to our loyal customers, whose unwavering support has been instrumental in shaping our journey. And we invite you to join us on this exciting adventure as we continue to grow, thrive, and make lasting contributions to the floral industry.