Floral professionals from across the country gathered in steamy Phoenix, Arizona during August, for the 140th Annual Society of American Florists (SAF) Convention. Unlike our regular trip to the Wholesale Florist & Florist Supplier Association (WFFSA) Conference, SAF offers a broader focus – particularly on retail florists and floral designers – making it an exciting […]
buying
Behind the Scenes: Our Summer Buying Trip to Atlanta
Recently, Tom and I embarked on our twice-yearly buying trip to Atlanta – an important tradition that allows us to restock popular items for our showroom and discover new products to inspire the floral professionals in our community. Called Atlanta Market – Summer 2025, it runs from July 15-21 and is a premier trade destination […]
