What is That Flower Feeling (TFF)?
That Flower Feeling is the floral industry’s national consumer marketing campaign dedicated to increasing the frequency of flower purchases across the United States. As part of our Blooming with Purpose work, Green Mountain Floral Supply proudly became a supporter of this floral-forward initiative in 2025.
Their mission is simple: to make consumers think of flowers not just for holidays, but as an essential part of everyday self-care, home décor, and emotional well-being. They utilize data-driven, trendy content across platforms like TikTok, Instagram, and YouTube to reach the mass market and drive a continuous culture of flower buying.
The Current Strategic Direction & Proof of ROI
Their new campaign, “Just Add Flowers,” is designed to simplify the purchase decision. The strategy is built on proven results: a recent test market study in Odessa-Midland, Texas, generated over 3.5 million digital impressions and, crucially, drove a doubling of the Year-over-Year sales lift in that market. The data is clear—the national efforts are directly converting to sales, ensuring that your customers are pre-conditioned to buy flowers when they visit your store or website.
How to Get Involved
Participation is easy and helps scale this growth. Every florist and designer can immediately benefit by reinforcing the TFF message.
Access the FREE marketing asset toolkit by visiting their website homepage at thatflowerfeeling.org, selecting “Log In” and then “Register Now” to complete their free Basic Membership and become part of a community that celebrates the beauty of flowers. As a Basic Member, you’ll get:
- Exclusive Marketing Assets — high-quality images, graphics, and downloadable media curated for your marketing needs.
- Fresh Content for Promotion — seasonal visuals you can use right away for social posts, email headers, promotional materials, etc.
- Brand-Aligned Design Elements — assets consistent with the That Flower Feeling brand so your promotions feel cohesive and professional.
- Easy Access via Your Account — log in any time to browse, download, and use the assets that best support your audience engagement.
You’re also encouraged to support That Flower Feeling campaign by becoming a contributor, ensuring we can continue this vital work that creates a stronger market for all.
